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We have evidence that the vast majority of Eastern Africa’s retail market is based in traditional trade . Reaching that entire market is a challenge both financially and logistically. We have developed specific solutions to reach these markets in a structured, strategic and measurable format. The solution includes:
  • Outlet mapping of relevant outlets across the vast number of points of purchase in the traditional trade in East Africa
  • Route planning for sales reps, individually per area
  • Sales team management, control and monitoring
  • Strategic sales planning, route and product reporting at all levels of the supply chain
  • Market intelligence and analysis


Merchandising Solutions
Sales Solutions
Retail Solutions
Training Support
IT Support